New giveaway glossy-paper Mums was released in Finland yesterday night.
The swedish magazine continues a pathway laid by Vice putting a new exciting spin to it.
Launch party in Helsinki took place in the Diesel store in the heart of the city. The party crowd was entertained by a quirky musical act and bondage mermaids that were cruising the area tied up in various ways were a huge hit.
Chief editor Petter Mollenberg and fashion editor Martin Bergström seemed to enjoy the night meeting helsinki fashion-goers and sipping away at the launch and the afterparty held at Siltanen restaurant whose restaurant manager Richard McCormick was spinning the records at the party.