New giveaway glossy-paper Mums was released in Finland yesterday night.
The swedish magazine continues a pathway laid by Vice putting a new exciting spin to it.
Launch party in Helsinki took place in the Diesel store in the heart of the city. The party crowd was entertained by a quirky musical act and bondage mermaids that were cruising the area tied up in various ways were a huge hit.
Chief editor Petter Mollenberg and fashion editor Martin Bergström seemed to enjoy the night meeting helsinki fashion-goers and sipping away at the launch and the afterparty held at Siltanen restaurant whose restaurant manager Richard McCormick was spinning the records at the party.
It's great to see new things being put together by enthusiastic people and although swedish isn't my mother tongue the articles are an easy read and it's never a bad thing to brush up :)
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