meanwhile..

People seem to be a bit down about the slosh finally hitting town after a gruelling long winter. Some hope is also in the air as the first bicyclers are out and about. I'll be putting together a helsinki-guide of my favorite streets during the next couple of months, so stay tuned if you're planning to visit this coming summer. I'll leave you with some pics of a Diesel Be Stupid video shoot I had a lot of fun doing with great people!

Yummy Mums..

New giveaway glossy-paper Mums was released in Finland yesterday night.

The swedish magazine continues a pathway laid by Vice putting a new exciting spin to it.

Launch party in Helsinki took place in the Diesel store in the heart of the city. The party crowd was entertained by a quirky musical act and bondage mermaids that were cruising the area tied up in various ways were a huge hit.

Chief editor Petter Mollenberg and fashion editor Martin Bergström seemed to enjoy the night meeting helsinki fashion-goers and sipping away at the launch and the afterparty held at Siltanen restaurant whose restaurant manager Richard McCormick was spinning the records at the party.

It's great to see new things being put together by enthusiastic people and although swedish isn't my mother tongue the articles are an easy read and it's never a bad thing to brush up :)